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7 Reasons Your Small Business Needs a Website

In todays day and age most people research online before they buy, and if you are a business that doesn't have a website, you risk losing these potential customers. Having your own website leads to credibility for your brand. And yes your business is your brand.

To sell things you want your customers to know, like, and trust you. A great way to start that relationship with your customers is to have a website so they can do research on you.

This video stars "Spiklewink" who will walk you through seven reasons why your small business needs a website.

1) Online Presence
  • This allows your customers to learn more about your and your product or services.
  • Customers expect you to have one.
  • How can customers find you if you don’t have a website?
2) 24/7 it is Always Accessible
  • The Internet is available 24/7. This means your website is up 24/7.
  • Your information, products, or services are always available to your customers.
  • This provides them the convenience of accessing information about your product or services at their convenience.
3) Credibility
  • Having a website provides a sense of security and reassurance to your customers that your business is legitimate.
  • Not having a website makes your customers doubt whether you even exist.
  • Not being able to be found on the Internet is one of the fastest ways to lose credibility. It makes you look out of touch with the times and untrustworthy.
  • If you search a business online and you cannot find it, what do you think of that business?
4) Branded Email
  • This is your domain name used as a professional email address.
  • This lets your customers know you are established and professional.
  • People believe a company using a branded email is more professional than one using a free email.
  • Not having a branded email and using a free email may raise doubts with your customers as to whether you are a business at all.
  • Think about this: Whom would you choose to contact for information about your taxes? or
5) Customer Service
  • Website is a portal for your customers.
  • It lets your customers learn about your business as well as research product or service information.
  • The site allows you to post your directions, hours, return policies, new offers, promotions, events, photos, or any other content you can think of.
  • Customers expect you to have a website.
6) Expand Your Customer Base
  • A website is a great way to connect with new customers.
  • It allows you to get your product or services out to a broader range of customers who could be anywhere.
  • An ecommerce store allows you to sell your products or services to customers all over.
7) Digital Brochure
  • Your website acts as a digital brochure for your business. It allows up to date information about your product or services.
  • You can change information in real time.
  • No waiting or paying for new print materials.
  • It provides an alternative location to sell your product or services.
  • It is a 24-hour sales staff.

There you have it, seven reasons your business should have a website. Because in today digital age, having website is crucial for a business. The bottom line is this: You may be far better than your competitors but that won’t make any difference if they don’t know you exist!